I work with you every step of the way. I take the time to understand your business and marketing challenges in order to define the research goals and develop an effective methodology. After conducting the field research, I analyze the data and deliver the findings using visually descriptive presentations that include customer profiles and marketing frameworks such as decision-making models. Working with your marketing or design team, I tailor my findings to inform the following:

Brand strategy
Your customers hold the key to your brand. Using proven techniques and activities, I reveal true customer perceptions and define key brand attributes so you can build a brand that truly resonates in the marketplace.

Marketing communications
By understanding and diagramming your customer’s decision-making process, I can help you develop effective marketing collateral that connects with your customers and delivers the right information at the right time.

New product development
Until you can see them using it, there’s no way of knowing what’s working. Discover what features are working, and what your customers would like to see changed.

Customer experience
I immerse myself in your customers’ environment and walk in their shoes. It’s a great way to understand how customers experience your product or service from the moment they visit your web site, through the sale, and after the purchase. I’ll help you identify the glitches and capitalize on the opportunities.

Moderating and interviewing
Need a moderator for a focus group or to conduct one-on-one interviews? Done. I’ve facilitated hundreds of discussions and conducted as many one-on-one interviews.